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Writing about startup, product management, and more.
First popularized by Amazon, Working Backwards documents test the customer value of ideas and help to frame them in solution-centric terms that anyone...
The common practice is to segment markets along demographics, psychographics, geographies, and behaviors. From my experience, the first three...
Previously, we uncovered customer needs. We wrote out each customer need into a single statement using this formula: [direction of improvement] +...
While much talked about, customer needs remain an elusive concept. The consensus is that customer needs are random, latent, unknowable, and therefore...
To move toward an objective, that is not done in a single action. Instead, it requires a progression of steps. Take consumers preparing a meal for...
To understand the customer's motivation for embracing your product, we must first identify your customers. To that end, we have to answer a few...
